Pay Per Click Services

PAY PER CLICK SERVICES (PPC), ONLINE ADVERTISING MANAGEMENT, AND STRATEGY

Pay Per Click Services, or you may call it Pay Per Click (PPC) is a term in online advertising payment model. Here the payment is processed solely on qualifying click-throughs. Usually, these ads are placed on website’s top premium position and in the right side rail of the organic or natural listings on a search engine results page (SERP). Through Pay Per Click (PPC), advertisers can create ads and at the same time, they can target specific keywords.

The rank of a keyword-targeted ad on a Search Engine Result Page (SERP) depends on the matched keyword’s maximum Cost-per-Click (CPC) bid and Quality Score. The CPC is decided by the cost of individual’s keywords; it also remains as part of a larger bidding system.

You may find some keywords are more expensive than others. But the cost can be reduced with the proper strategy and mechanisms in place. That is something; a PPC keyword research is essential for identifying target certain keywords on a campaign.

Let us take a look at the definitions for the major PPC metrics and which is different from Google Analytics metrics.

 Click: A Click is an action of the users when the user makes a click on a PPC ad.

 Impression: Impression is the calculation of times an ad is displayed to the target audience. It is measured when your PPC ad is shown and then an impression is counted. Google Instant measure the impressions differently.

 Cost: Cost is the calculation of actual advertising amount and you are ready to spend on your PPC campaigns or ad groups or ads or keywords. In PPC (pay-per-click) auction systems, a cost is taken when a user generally clicks on an advertiser’s ad.

 Click Through Rate (CTR): Click through rate (CTR) is calculated by the number of clicks your ad receives reverse to the number of impressions within a specific period of time. CTR (%) = Clicks / Impressions

 Maximum Cost-per-click (Max. CPC): Maximum CPC bid is selected by the highest bidding amount you set at the keyword level or ad group. It is the level of the keyword or ad that you are want to pay for a click on your ad.

 Average Cost-per-click (Avg. CPC): Average cost-per-click is the cost of total clicks by dividing the number of clicks.  Average CPC and maximum CPC is not equal at all.

 Actual Cost-per-click (Actual CPC): Actual CPC is measured by the minimum required bid for your ad. It will select if you want to stay one position above the ad in a PPC search ad auction. It is also determined how much you actually pay for your ad’s click Actual cost-per-click (CPC) is measured by the below formula:

Actual CPC = (Ad Rank to beat / Quality Score) + USD 0.01

 Cost-per-thousand-impressions (CPM): CPM describes the cost in every thousand impressions. It is an advertising metric which is used in display ad campaigns.

 Impression Share: Impression share shows the metrics of all impressions which is compared with other ads and competing for the impressions.

 Conversion: A conversion is measured for user behavior in your website including a purchase, sign-up, lead or page view. PPC auction systems provide different tools for measuring conversions:

► Ad words conversion tracking: AdWords default conversion tracking tool

►AdCenter conversion tracking – Bing’s default conversion tracking tool

►Yahoo Search Marketing conversion tracking – Yahoo’s default conversion tracking tool

►Baidu PPC conversion tracking – Baidu’s default conversion tracking tool

Google Analytics provides some basic tracking of your site’s conversions

> Conversion Rate

> Cost-per-action (CPA)

> Earnings Per Click (EPC)

> Profit

> Return on Investment (ROI)

> Keyword Match Type

> Quality Scores

 Cost-per-action (CPA): Cost-per-action (CPA) determines the effectiveness of the ads of the site. It measures the actions taken by the site’s visitors. You can measure it as a purchase, sign-up, lead or page view. CPA = Cost / Action

CPA = Cost / Action (purchase or sign-up or lead or page view or any other pre-defined action)

 Earnings Per Click (EPC): EPC is measured by the amount the PPC advertising earns from each click. EPC = Revenue / Click

 Profit: Profit is calculated by minimizing cost from revenue. Profit = Revenue – Cost

 Return on Investment (ROI): ROI measures with the dollars you invested and how much money you have earned.

ROI (%) = (Revenue / Cost) – 1.

 Keyword Match Type: Keyword Match type describes controlling your keyword and who will see it. See the below match.

► Broad match

►Phrase match

►Exact match

►Negative match

 Quality Score: Quality Score is measured how your ads are performing and ranking in the PPC search ad auction systems. For example, Google Ad words Quality Score is determined by  CTR of keywords, ads, and PPC account.

Bytecode IT, which is an experienced online marketing firm, providing you the PPC search management services. The service is not only confined in a keyword bidding solution but also to deliver traffic from the top PPC provider networks. We identify the geographic areas for targeted traffic that can bring best conversation rate but within low cost. We don’t provide you the unusual traffic, but pretty targeted and to rank your keywords top on Google search engine.

We offer the following services to our PPC client:

1. Explaining campaign strategies and layout
2. Advanced keyword research, selection and final recommendation to work with
3. Creative design and development with professional outlook
4. Creation of eye-catching ad text
5. Proper advertisement submission, exact implementation
6. Regular campaign conversion tracking
7. Setting of PPC account
8. Management of PPC bid
9. Monthly analysis of PPC
10. Call tracking
11. Tracking of ROI
12. Regular assessment, modification, and improvement
13. Deep analysis and search engine optimization
14. Checking quality score issues
15. Monitoring overall account performance
16. Testing and optimization of new opportunities
17. Research on long term-term strategies to maximize output
18. Competitors research
19. Best converted and efficient landing page
20. Additional relevant information

Our PPC expert team keep keen eyes on your campaign projects and monitor on regular progress. We ensure you the quality but not the quantity with our PPC expertise. We review the performance and results on a regular basis and find new upgraded process. Our aim is to gain top customers satisfaction with the highest level of campaign efficiency by increasing conversions rate. We offer greater result while lowering the cost per action through active day-to-day campaign management system.

Keyword Research: 

Our advanced keyword research strategies bring you a list of keyword phrases. Usually, these keywords are based on advertisers’ product and services. This step is vital in the pay-per-click keyword submission process. The right keyword phrases targeting is very important to catch users’ attraction. When it is done successfully, the website is regarded highly qualified and motivate visitors to buy or lead generation. We try to mobilize all potential keyword phrases, next go to a filtering process and finally set our target on keywords which can provide the biggest return.

PPC Campaign Management and Analysis: 

Our PPC campaign management and analysis program able to get bid rules for the highest level of ROAS (return on ad spend as possible). We closely work with you to develop custom bidding strategies. As a leading digital marketing agency, ByteCode offers a truly integrated search marketing strategy.

The PPC campaign management and analysis program include the following components:

    We work to gain the highest ROI

    Keep keen concern on quality score and problem assessment

    Effective campaign structure, targeted audience based network distribution

    Qualified traffic with higher conversion rate

    Research on search trends, social media viral content, etc. and execute in-depth keyword analysis

    Regular checking of keyword performance, site traffic, overall sales management

     Overall evaluation of keyword phrases; adding, removing and reconfiguring

    Monthly report on ad groups, ad copy to increase the total number of keyword phrases

    Checking ad budgets before running the campaign on daily and monthly packages

    Continuous optimizing of keyword bids which bring best results on client-defined business objectives. Bid positions yield good outcome on Cost Per Action (CPA), Return on Investment (ROI), and Profit Margin (PM)

    Massive restructuring on periodic campaign to boost result on existing ad groups: group multiplication with new ads and updated landing pages

    Apply multiple levels of ads testing on each possible keyword or keyword group to improve average CTR (click-through-rate). It also promotes average position and reduce cost-per-click

    Continuous examining on lost impression share. It happens because of inadequate budget or poor ad rank (Google AdWords)

    Promotions on other networks like Bing, Yahoo, and social networking sites, etc.

    Monthly email reports on ROI, fix monitoring campaign activity and results. The report also incorporates CPC (cost per click), number of visitors, leads, conversions rate and a general overview

    Campaign listings in Google Search, mobile networks, and other devices, content display Service Deliverable.

ByteCode – Digital Marketing Firm is a total Pay-Per-Click (PPC) management and campaign company that possesses in-depth knowledge in search engine marketing and updated Google ranking algorithm. Our expertise is based on our long-time experience and continuous ongoing projects. Through PPC service, we provide a wide range of online advertising support, assuring you the best output. We input our significant efforts and best-practices while executing a campaign. It is our pride to serve our clients with immense care. Our strategies are more creative and effective that resulting in a successful campaign.

What kind of services you need, that you shouldn’t be the worry at all, as we have already covered you with Search Engine Marketing (SEM), Cost-Per-Click (CPC), Search Advertising, Paid Search Advertising, Online Advertising, etc.

BRING REAL BUYERS TO YOUR ONLINE STORE INSTANTLY WITH TARGETED PAY-PER-CLICK (PPC) ADVERTISING.

E-commerce pay-per-click (PPC) advertising is an effective way to promote your store and sell products. It brings real potential buyers directly to your products or services. Our search engine optimizing experts will create, manage and optimize the search engine including Bing or Google PPC campaigns to get the biggest output.

ByteCode’s service of PPC process is following the steps:

Step One: Generating account

Your account will start with assembling information data and setting up analytics option.

Step Two: Keywords researching

We are hunting for potential keywords that drive massive result and competitor’s preference. That’s how we get a general idea of your particular industry based on your products or services. We seriously take notes from all of our clients to get the best decision what keywords they find important.

Step Three: Estimating your budget

We go ahead and manage the bidding process according to our client’s budget. Your bid indicates where your ad will show on the page.

Step Four: Creative advertising that draws attraction

Our ads are more creative and attractive. They contain effective calls to action button, offering special discount or gifts with highly targeted information. It inspires only interested customers to click on your ad, helps reducing bounce rate and keeps conversion rate high.

Step Five: Awesome landing pages

An Eye-catching landing page is a crucial part to have a great PPC ad outcome. We have highly-skilled designers to serve you fantastic and optimized landing pages, lead your visitors to complete their actions providing you an excellent conversion rate.

Step Six: Test and finalize campaign

We genuinely monitor and test your campaigns to check what is working well and proceed with the best potential ads that lead to conversions.

Email us at info@bytecodeit.com or Call us at +88 01609 820094 for more information about our PPC services.

Keyword Research: 

We run a deep keyword research-based on your product descriptions, target audience, and related competitors. Our attempt is to place your ads in front of the customers who are searching for the same products. Valid keyword researching with ongoing analysis can drive massive traffic and increase conversion rate.

Campaign Optimization and Analysis:

Our campaign optimization and analysis begin with the starting of your projects. Our team continually monitor the new data and improve the account’s performance.

Ad Copy Writing:

We create unique, keyword-rich display and compelling ad copy that drive more users and compel your visitors to browse and buy from your website. We monitor on users’ objective that triggers greater result in conversion rate.

Industry Experience:

As we run ongoing campaigns all the year-round, so we are well aware and know the new features and requirements of Google and Bing search engine ranking position.

Here What Our Customers Are Saying: 

ByteCode, not just a Digital Marketing Service Company. I am also thrilled by their quality of support. They are fast, reliable and has no complications at all. This company is a five-star Digital Marketing Company!

Josh WolfOwner at BrandStorm Studios

Working with ByteCode was like playing Tetris. It was so easy to communicate, so fast getting perfect results and so easy customizing design based on your brand and preferences.

Mucahit GayiranFounder at Mockupzone.com

PPC AUDIT: 

You have an active PPC account, but you don’t know how to run an audit of your site? So that, you can apply improved strategies on your website. This is not only your problem but there are several hundred store-owner who wish to have an expert would do that. They are in need of expert consultation to fix their strategies and get the ultimate success. ByteCode- Digital Marketing Agency would like to welcome you to our PPC (Pay Per Click) services.

ByteCode Pay Per Click Services Can Help When:

• You are getting the satisfying result even after spending a good amount of money on PPC
• You wish to have a control on your PPC cost but still maintaining your campaign presence
• When you are going to run PPC campaign for the first time and need some technical assistant
• You are worried about the outcome of your PPC campaign
• Take a break and let our paid experts check your PPC account professionally!

WHAT CAN YOU EXPECT?

Our professional paid PPC experts will apply their many years of experience and practical knowledge. They will evaluate your PPC account over 20 different aspects to determine the best way to practices and e-commerce goals. We will then send you the research findings in a report with clear explanations, account screen shots, and actionable recommendations.

PPC SERVICES FAQS

What is PPC service and how does it work?

Pay Per Click (PPC) management service deals with the paid ad marketing on different search engines like Google, Bing, and other social media sites. The more you run your campaign, you will get more visitors with the possibility of converting them into your customers or clients. We leverage the years of experience to help your company achieve its goals and targeted audience. If you’re looking for high-quality traffic and boost sales or leads, then our expert professionals can help you to be successful!

How is traffic qualified and targeted?

Our expert team will relatively place your ads on the main search engines and the potential buyers or services seekers will come across your website through SERP (search engine result page). Traffic is mostly targeted with our selected keywords while submitting creative and efficient ad text for your business.

Does PPC guarantee sales?

The sales do not depend only on your clicks that come from PPC, rather there is a close correlation between effective PPC and added sales. Selling your products accumulate with design, pricing, product descriptions, location, etc. We will guarantee you the targeted audience, but it’s ultimately up to you to finalize the sale of your goods or services.

Can’t I do it myself?

Our team has long-time years of experience in search engine marketing research and analysis while doing multiple live projects. This experience allows us to determine the most effective and relevant keywords for your site that could bring you huge sales. We can also create engaging ad copy that makes shoppers want to browse your site, less bounce rate and buy your products. Your campaign needs a continuous monitor. This is something our team will do based on a professional level while you will be focusing on building your business. We can guarantee you that your ads are doing what they’re supposed to- driving targeted traffic to your website. But you’re always welcome while brainstorming yourself in the arena of internet marketing.

How do you help drive traffic to my site?

We will do it with our advanced level of knowledge and experience, working on getting your websites higher ranking. As we’re serving this sector for several years and got so many satisfied clients, hopefully, you will also be happy with us.

==================================

PAY PER CLICK SERVICES (PPC), ONLINE ADVERTISING MANAGEMENT, AND STRATEGY

Pay Per Click Services or you may call it Pay Per Click (PPC) is a term in online advertising payment model. Here the payment is processed solely on qualifying click-throughs. Usually, these ads are placed on website’s top premium position and in the right side rail of the organic or natural listings on a search engine results page (SERP). Through Pay Per Click (PPC), advertisers can create ads and at the same time, they can target specific keywords.

The rank of a keyword-targeted ad on a Search Engine Result Page (SERP) is depended on the matched keyword’s maximum Cost-per-Click (CPC) bid and Quality Score. The CPC is decided by the cost of individual’s keywords; it also remains as part of a larger binding system.

You may find some keywords are more expensive than others. But the cost can be reduced with the proper strategy and mechanisms in place. That’s why PPC keyword research is essential for identifying target certain keywords on a campaign.

Bytecode IT, which is an experienced online marketing firm, providing you the PPC search management services. The service is not only confined in a keyword bidding solution but also to deliver traffic from the top PPC provider networks. We identify the geographic areas for targeted traffic that can bring best conversation rate but within low cost. We don’t provide you the unusual traffic, but pretty targeted and ranked your keywords top on Google search engine.

We offer the following services to our PPC client:

1. Explaining campaign strategies and layout
2. Advanced keyword research, selection and final recommendation to work with
3. Creative design and development with professional outlook
4. Creation of eye-catching ad text
5. Proper advertisement submission, exact implementation
6. Regular campaign conversion tracking
7. Setting of PPC account
8. Management of PPC bid
9. Monthly analysis of PPC
10. Call tracking
11. Tracking of ROI
12. Regular assessment, modification, and improvement
13. Deep analysis and search engine optimization
14. Checking quality score issues
15. Checking overall account performance
16. Testing and optimization of new opportunities
17. Research on long term-term strategies to maximize output
18. Competitors research
19. Best converted and effective landing page
20. Additional relevant information

Our PPC expert team keep keen eyes on your campaign projects and monitor on regular progress. We ensure you the quality but not the quantity with our PPC expertise. We review the performance and results on a regular basis and find new upgraded process. Our aim is to gain top customers satisfaction with the highest level of campaign efficiency by increasing conversions rate. We offer greater result while lowering the cost per action through active day-to-day campaign management system.

Keyword Research-

Our advanced keyword research strategies bring you a list of keyword phrases. Usually, these keywords are based on advertisers’ product and services. This step is very important in the pay-per-click keyword submission process. The right keyword phrases targeting is very important to catch users’ attraction. When it is done successfully, the website is regarded highly qualified and motivate visitors to buy or lead generation. We try to mobilize all potential keyword phrases, next go to a filtering process and finally set our target on keywords which can provide the biggest return.

PPC Campaign Management and Analysis-

Our PPC campaign management and analysis program able to get bid rules for the highest level of ROAS (return on ad spend as possible). We closely work with you to develop custom bidding strategies. As a leading digital marketing agency, ByteCode offers a truly integrated search marketing strategy.

The PPC campaign management and analysis program include the following components:

• We work to gain the highest ROI
• Keep deep concern on quality score and problem assessment
• Effective campaign structure, targeted audience based network distribution
• Qualified traffic with higher conversion rate
• Research on search trends, social media viral content, etc. and execute in-depth keyword analysis
• Regular checking of keyword performance, site traffic, overall sales management
• Overall evaluation of keyword phrases; adding, removing and reconfiguring
• Monthly report on ad groups, ad copy to increase the total number of keyword phrases
• Checking ad budgets before running the campaign on daily and monthly packages
• Continuous optimizing of keyword bids which bring best results on client-defined business objectives. Bid positions yield good outcome on Cost Per Action (CPA), Return on Investment (ROI), and Profit Margin (PM)
• Massive restructuring on periodic campaign to boost result on existing ad groups: group multiplication with new ads and updated landing pages
• Apply multiple levels of ads testing on each potential keyword or keyword group to improve average CTR (click-through-rate). It also promotes average position and reduce cost-per-click
• Continuous examining on lost impression share. It happens because of inadequate budget or poor ad rank (Google AdWords)
• Promotions on other networks like Bing, Yahoo, and social networking sites etc.
• Monthly email reports on ROI for monitoring campaign activity and results. The report also incorporates CPC (cost per click), number of visitors, leads, conversions rate and a general overview
• Campaign listings in Google Search, mobile networks and other devices, content display

Service Deliverable:

ByteCode- Digital Marketing Firm is a total Pay-Per-Click (PPC) management and campaign company that possesses deep knowledge in search engine marketing and updated Google ranking algorithm. Our expertise is based on our long-time experience and continuous ongoing projects. Through PPC service, we provide a wide range of online advertising support, assuring you the best output. We input our great efforts and best-practices while executing a campaign. It is our great pride to serve our clients with immense care. Our strategies are more creative and effective that resulting in a successful campaign.

What kind of services you need, that you shouldn’t be the worry at all, as we have already covered you with Search Engine Marketing (SEM), Cost-Per-Click (CPC), Search Advertising, Paid Search Advertising, Online Advertising, etc.

BRING REAL BUYERS TO YOUR ONLINE STORE INSTANTLY WITH TARGETED PAY-PER-CLICK (PPC) ADVERTISING.

E-commerce pay-per-click (PPC) advertising is an effective way to promote your store and sell products. It brings real potential buyers directly to your products or services. Our search engine optimizing experts will create, manage and optimize your Bing or Google PPC campaigns to get the biggest bang for your buck.

ByteCode’s service of PPC process is following the steps:

Step One: Generating account

Your account will start with assembling information data and setting up analytics option.

Step Two: Keywords researching

We are hunting for potential keywords that drive massive result and competitor’s preference. That’s how we get a general idea of your specific industry based on your products or services. We seriously take notes from all of our clients to get the best decision what keywords they find important.

Step Three: Estimating your budget

We go ahead and manage the bidding process according to our client’s budget. Your bid indicates where your ad will show on the page.

Step Four: Creative advertising that draws attraction

Our ads are more creative and attractive. They contain effective calls to action button, offering special discount or gifts with highly targeted information. It inspires only interested customers to click on your ad, helps reducing bounce rate and keeps conversion rate high.

Step Five: Awesome landing pages

An Eye-catching landing page is a crucial part to have a great PPC ad outcome. We have highly-skilled designers to serve you amazing and optimized landing pages, lead your visitors to complete their actions providing you a great conversion rate.

Step Six: Test and finalize campaign

We deeply monitor and test your campaigns to check what is working well and proceed with the best potential ads that lead to conversions.

Email us at info@bytecodeit.com or Call us at +88 01609 820094 for more information about our PPC services.

Keyword Research:

We run a deep keyword research-based on your product descriptions, target audience, and related competitors. Our attempt is to place your ads in front of the customers who search for the same products. Effective keyword researching with ongoing analysis can drive huge traffic and increase conversion rate.

Campaign Optimization and Analysis:

Our campaign optimization and analysis begin with the starting of your projects. Our team constantly monitor the new data and improve the account’s performance.

Ad Copy Writing:

We create unique, keyword-rich display and compelling ad copy that drive more users and compel your visitors to browse and buy from your website. We monitor on users’ objective that triggers greater result in conversion rate.

Industry Experience:

As we run active campaigns all the year-round, so we are well aware and know the new features and requirements of Google and Bing search engine ranking position.

Here What Our Customers Are Saying:

ByteCode, not just a Digital Marketing Service Company. I am also thrilled by their quality of support. They are fast, reliable and has no complications at all. This company is a five-star Digital Marketing Company!

Josh Wolf, Owner at BrandStorm Studios

Working with ByteCode was like playing Tetris. It was so easy to communicate, so fast getting perfect results and so easy customizing design based on your brand and preferences.

Mucahit Gayiran, Founder at Mockupzone.com

PPC AUDIT:

You have an active PPC account but you don’t know how to run an audit of your site? So that you can come with improved strategies. This is not only your problem but there are several hundred store-owner who wish to have an expert would do that. They are in need of expert consultation to fix their strategies and get the ultimate success. ByteCode- Digital Marketing Agency would like to welcome you to our PPC (Pay Per Click) services.

ByteCode Pay Per Click Services Can Help When:

• You are getting the satisfying result even after spending a good amount of money on PPC
• You wish to have a control on your PPC cost but still maintaining your campaign presence
• When you are going to run PPC campaign for the first time and need some technical assistant
• You are worried about the outcome of your PPC campaign
• Take a break and let our paid experts check your PPC account professionally!

WHAT CAN YOU EXPECT?

Our professional paid PPC experts will apply their many years of experience and practical knowledge. They will evaluate your PPC account over 20 different aspects to determine the best way of practices and e-commerce goals. We will then send you the research findings in a report with clear explanations, account screen shots, and actionable recommendations.

PPC SERVICES FAQS

 What is PPC service and how does it work?

Pay Per Click (PPC) management service deals with the paid ad marketing on different search engines like Google, Bing, and other social media sites. The more you run your campaign, you will get more visitors with possibility of converting them into your customers or clients. We leverage the years of experience to help your company achieve its goals and targeted audience. If you’re looking for high-quality traffic and boost sales or leads, then our expert professionals can help you to be successful!

How is traffic qualified and targeted?

Our expert team will fairly place your ads on key search engines and the potential buyers or services seekers will come across your website through SERP (search engine result page). Traffic is mostly targeted with our selected keywords while submitting creative and effective ad text for your business.

Does PPC guarantee sales?

The sales do not depend only on your clicks that come from PPC, rather there is a close correlation between effective PPC and added sales. Selling your products accumulate with design, pricing, product descriptions, location etc. We will guarantee you the targeted audience, but it’s ultimately up to you to finalize the sale of your products or services.

 Can’t I do it myself?

Our team has long-time years of experience in search engine marketing research and analysis while doing multiple live projects. This allows us to determine the most effective and relevant keywords for your site that could bring you huge sales. We can also create engaging ad copy that makes shoppers want to browse your site, less bounce rate and buy your products. To be successful, your campaign needs to be monitored regularly more smoothly and effectively. This is something our team will do based on the professional level while you will be focusing on building your business. We can guarantee you that your ads are doing what they’re supposed to- driving targeted traffic to your website. But you’re always welcome while brainstorming yourself in the arena of internet marketing.

 How do you help drive traffic to my site?

We will do it with our advanced level of knowledge and experience, working on getting your websites higher ranking. As we’re serving this sector for several years and got so many satisfied clients, hopefully, you will also be happy with us.

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01609 820094 to get a free consultancy from our expert or you can directly email us at info@bytecodeit.com We would be happy to answer you.